DASHBOARD
Performance MetricsMaster Overview
Key Findings & Anomalies
Period Comparison (Last 7 vs Prior 7)
Daily Breakdown
Charts
Meta Ads Performance
Campaigns
Daily Metrics
Google Ads Performance
Campaign Summary
Daily Metrics
Google Analytics Performance
Daily Metrics
Shopify Performance
Daily Orders
TikTok Organic Performance
Daily Metrics
Vibe CTV Advertising
Campaign Breakdown
Daily Spend
Daily Impressions
IP Scan & Infringement Tracking
Run 'IP SCAN' to populate this tab with infringement findings.
Strategic Recommendations
Meta Ads Optimizations
Campaign 3 (Winning Ads) - Scale This
At 3.71% CTR and $0.71 CPC, this is your strongest performer. Consider increasing budget by 10-15% to capture more high-quality traffic. CTR above 3.5% signals healthy creative engagement.
Campaign B (Soundbar MOF/BOF) - Needs Attention
1.37% CTR and $2.71 CPC indicate weak performance. Test new creatives or reallocate budget to better-performing campaigns.
TOF Conversions Broad Test - Monitor & Scale
2.71% CTR outperforms Campaign 2 (1.85%). Consider scaling if conversion data supports it.
Monitor Frequency on Broad TOF Campaigns
Campaign 1 and Campaign 2 are both broad TOF. If frequency exceeds 2.5, rotate 2-3 new creatives to prevent ad fatigue.
Google Ads Optimizations
PMax Top 10 States - Stabilize Spending
Volatile week with spend ranging from $142-$312 daily. This inconsistency suggests budget caps or bidding instability. Investigate and stabilize the daily budget allocation.
Brand | New Campaign - Low Conversion
$587 spend this week with zero conversions. Evaluate if this campaign is driving awareness value or if budget should shift to PMax Brand (which generated ~23 conversions).
PMax Brand - Most Efficient
$990 spend with ~23 conversions. This is your most efficient Google campaign. Consider increasing budget allocation.
PMax 40 States - Evaluate ROI
Generated only 8 conversions on $512 spend ($64 CPA). Assess whether this geographic expansion delivers acceptable returns.
Website & CRO
CVR Performance - Focus on Traffic
Conversion rate held at 2.51% despite traffic decline. Site performance is solid. Focus efforts on driving more traffic rather than on-site optimization.
Weekend Performance - Opportunity
Weekend outperforms weekdays by 15-20%. Consider increasing weekend ad spend across all channels (Meta, Google, Vibe).
Multi-Channel Strategy
Amazon + Walmart Dominance
1,342 Amazon orders + 597 Walmart units = 86% of total units. True blended CPA of $10.61 shows ads work across all channels. Use this 2.5x multiplier for accurate profitability analysis.